Wallenius Wilhelmsen проводит ребрендинг

Rebranding and Restructuring in Wallenius Wilhelmsen

  • Wallenius Wilhelmsen Group created in April last year, when Wallenius of Sweden and Wilhelmsen of Norway combined ownership of their jointly owned companies and relevant assets, has announced launching new brands in line with new structure and strategy.

    The former operating entity Wallenius Wilhelmsen Logistics (WWL) has been restructured into two entities – the ocean shipping company Wallenius Wilhelmsen Ocean (WW Ocean) with Michael Hynekamp as COO and the land-based logistics provider Wallenius Wilhelmsen Solutions (WW Solutions) with Raymond Fitzgerald as COO.

    EUKOR and ARC, which are incorporated into Wallenius Wilhelmsen group, will continue to operate under their own brands.

    “We see shifts from car ownership to car usership, increase in scale of autonomy, increased electrification of vehicles and new entrants providing mobility solutions in very different ways – all challenging existing supply chain, retail and servicing models for vehicles. To meet this development, we aim to develop our logistics infrastructure and service capability, on sea and on land,” says Wallenius Wilhelmsen group CEO Craig Jasienski.

    Rebranding and Restructuring in Wallenius WilhelmsenRebranding and Restructuring in Wallenius WilhelmsenThe group has also launched a new Wallenius Wilhelmsen logo – a new, modern take on the traditional W, made up of two lines and a circle. According to the company, the track-like lines symbolise the products transported on the companies roll-on-roll-off vessels, as well as the landbased logistics it provides. The circle evokes the degrees so prevalent in navigation, the “O” of Ocean, as well as the life-cycle perspective. The sea-foam green colour symbolises the Ocean and the grey land.

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